Hugh Massie is a Behavioral Strategist and the Founder and CEO of DNA Behavior International, a firm that helps advisors, fund managers and investors “behavioralize money” when making key investment decisions. With over 60,000 hours of experience, Hugh has mentored millions of people, including the leaders of more than 2,500 financial services businesses and 20,000 advisors in 123 countries on how to manage the emotions which get in the way of long-term investment performance.

Since 2001, Hugh pioneered the development of Financial DNA, the world’s first complete all-in-one online behavioral finance platform to provide a deep set of validated financial personality insights which help align investment decision-making to who a person is, starting with how they behave under pressure.